Mauro Guzzo, CEO of Guzzo & Co., wants his company to become the McDonald's of the mortgage industry. By that he means he wants the same international presence as McDonald's, offering consumers familiarity and simplicity if they relocate or buy real estate internationally. Guzzo’s goal is to make the process easier for more consumers, who typically have difficulty with the language barrier as well as the different regulations and procedures for getting a mortgage. But in order to establish such a dominant presence, he must earn the trust of foreign banks, regulators, and sometimes politicians who may not even know what a brokerage is.
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